Quit Your Crumbs Cupcake Commiserating — Chain May be Saved

Crumbs Cupcake stores may not be closed for long, if a group of investors can close on a deal to refinance and buy the company, CNBC reports.

A Crumbs cupcake, from the Crumbs Cupcake website
A Crumbs cupcake, from the Crumbs Cupcake website
Reports of the demise of Crumbs Cupcake Co. may be premature, as a group of investors tries to put together a deal to gobble up the company.

CNBC reports that a group of investors — including the the Fischer Family and Marcus Lemonis, chairman and CEO of Camping World and Good Sam Enterprises (and star of CNBC's "The Profit") — are trying to put together financing to keep the cupcakes baking at the chain of stores.

Lemonidis wants to combine holdings of Sweet Pete's Candy into a new entity with Crumbs, according to CNBC.


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