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Ralph Lauren Children's Store to Replace 'Rugby'

Ralph Lauren has discontinued its Rugby stores; in downtown New Canaan, Rugby Ralph Lauren is to be replaced with a Ralph Lauren Children's Store at 115 Elm St.

After closing it's Rugby stores earlier this year, including the one New Canaan, Ralph Lauren is opening a Ralph Lauren Children's Store at the same 115 Elm St. spot.

The new store should be open by early March, according to Amanda Schilt, the company's director of marketing. There's also a Ralph Lauren store at 51 Elm St. which appears to be unaffected by the changeover up the road.

Ralph Lauren Children's Store "will carry a full selection of the boys, girls, and Layette Collections," Schilt said in an email. "Boys’ ranges from sizes 2T to 20, while Girls’ spans from 2T to 16. The Infant Collection offers apparel for babies 9 to 24 months, while Layette includes sizes 3-9 months."

The Rugby stores had been a drag on Ralph Lauren's earnings until their recent closure. The national retail news website "Racked" recently reported: "Rugby Ralph Lauren is officially no more. They sent out an e-mail that said 'Thanks for shopping with us the past eight years!'" The email then directs readers to RalphLauren.com.

The first Ralph Lauren's Children's store opened in late 2010 in Manhattan and until the New Canaan store opens, it's still the closest one to Fairfield County.

At the time, TimeOut New York commented that the opening of the Manhattan store was "Good news for preppy-chic kids. [...] Tweens can pick up cashmere sweaters and polos to add to their chichi wardrobes."

Thirteen-year-old actress Kiernen Shipka (of "Mad Men") is a "longtime fan" of Ralph Lauren Kids, according to the MTV Style Blog and various other reports, including Ralph Lauren's own website.

CaptainGuts February 19, 2013 at 06:42 PM
This is fab news! I can't imagine life without Ralph Lauren. How did the cavemen and cavewomen do it?
Charlene February 19, 2013 at 08:22 PM
I never ate at Rugby...
Glen K Dunbar February 19, 2013 at 09:58 PM
I know I will never be able to buy nice clothes...here or anywhere for that matter. I am glad you all got the breaks in life so you can afford whatever you want. Wish I had been born w/a silver spoon in my mouth. As it stands now...not only am I broke and w/o anything...but I am also w/o any kind of love. Really unfair
Glen K Dunbar February 19, 2013 at 10:51 PM
Rugby was not a restaurant ...was it?? Wish it was. Probably more clothes store. Anyhow, wish I could afford nice clothes here or anywhere for that matter. You all dress so nice while I wear the same clothes I have had for eons. so unfair
Glen K Dunbar February 19, 2013 at 10:55 PM
Plus, my poor child has no clothes either to speak of

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