The now offers the Scan It! Mobile system, allowing customers to scan their own items and check out using an iPhone 3GS or 4, or Android smart phone.
In addition the store has reportedly rolled out hand-held laser scanners, enabling customers to scan items as they are placed in the cart.
"This is, of course, another way to get customers to do their work for them," writes James Cooper, Fairfield County Food Examiner for examiner.com, who reviews the two systems in a recent blog post. "But if it offers distinct advantages, it is worth considering."
The Scan It! Mobile system, created by Modiv Media, includes a customer loyalty component that enables Stop & Shop to offer app users special discounts. Customers can save an additional $250 to $500 a year by taking advantage of exclusive offers available only to SCAN IT! users, Stop & Shop claims.
So how do the two systems compare? For that, check out Cooper's blog post.