Earlier this week, Patch stopped by the store where three PeachWave colleagues -- Gregg Roberts, Ryan Ventura and Dave Demment -- were focused on the Halloween deadline.
According to Roberts, who lives in Danbury, the store's business model is "local centric" and the owners are eager to collaborate with members of the community.
"We've already been contacted by Little League in Wilton," said Ventura who also lives nearby in Danbury. "We're eager to partner up with local groups for fundraisers and events."
"We're talking about karaoke nights, poetry readings, fundraisers. You name it," said Roberts.
"Our message is, 'We want to work with you,'" said Ventura.
Rather than a franchise arrangement, the Wilton owners have a licensee arrangement, as do three other PeachWaves in the area -- the first was in Westport, Norwalk and Mt. Kisco, NY -- which makes PeachWave unique.
"The licensee arrangement gives the individual stores latitude to adapt, to work with the community," said Roberts.
Roberts, Ventura and Demment, who lives in Bethel, have given the space at 142 Old Ridgefield Rd a total makeover.
"It was en empty white box nine weeks ago," said Roberts as he gestured to the nearly complete renovation. Light fixtures were lined up along the windowsill and an electrician was busy behind the counter.
As store's grand opening coincides with Halloween, there is a special offer: Wear your Halloween costume get a free frozen yogurt.
Wilton PeachWave hours:
- Monday through Thursday from 11:00a.m. to 9:00p.m.
- Friday, Saturday and Sunday from 12:00 noon to 10:00p.m.
There are eight self serve yogurt stations and customers can make different combinations of the flavors. And, with 60 different toppings -- fruit, candy, hot fudge, caramel or even homemade whipped cream -- the possible combinations are infinite.
And if that wasn't enough. There are gluten-free yogurts as well as sugar-free and non-dairy options.
Roberts added a reminder. "Frozen yogurt has less calories and less fat than ice cream."
Just down Rt 7 in Norwalk at 235 Main Ave is PeachWave's sister store.
Patch stopped by the Norwalk PeachWave and received a warm welcome from Melissa Rios who is a home-schooled high schooler who works part-time about 20 hours a week.