How to Publish the Perfect Donor Newsletter

Research shows donors crave one kind of communication above all – a newsletter that focuses on ‘accomplishment reporting’ (to use the phrase introduced by Merkle|Domain).

Join Tom Ahern of Ahern Communications, who is counted among North America's top authorities on fundraising, advocacy, and "persuasion"  communications, for a workshop that takes the mystery out of publishing a newsletter that donors will love. 

Learn:

·         How people read (it's not the way you think)

·         Don't write so much: Why articles aren't all that important

·         How to craft a powerful headline (and why that matters more than anything else you do)

·         Keeping it fresh: Newsletters vs. "old letters"

·         How to find the best donor angle for every story

·         Recognizing the crucial difference between accomplishment and achievement

·         How to be relentlessly donor-centric

·         Doing donor recognition the right way (a list of names is not enough)

·         Boosting response by making offers

·         Using your donor newsletter to increase online giving

·         BONUS: A proven formula for an effective and profitable donor newsletter (it's easier than you think)

Workshop is presented by the Connecticut Association of Nonprofits, Fairfield County Community Foundation, and Greater Danbury Nonprofit Resource Center.  To register, visit http://gdnrc.org/edu_train.